About

Welcome! My name is Serena Riley and I’m thrilled you’re here!

Serena Riley

Serena Riley

Founder and Chief Joy & Moxie Officer

Greetings! I'm incredibly grateful that you've stopped by to visit me virtually. Joy & Moxie is more than a logomark, this is a passion project of women empowerment that I'd love to see grow into a future full-time job and your support in this endeavor is truly appreciated ❤

In everything I do, I strive to do it with Joy & Moxie - passionately pursing positivity and living courageously authentic. I’m a badass tech start-up woman leader, 20-year experience management master, certified customer experience professional, wife, and momma of three, working on becoming my best me every day. I love to unleash my quirky and fun side by indulging in my many creative personas as a writer, design fanatic, crafter, costume connoisseur, and manufacturer of fun.

Joy & Moxie is an empowering sisterhood for women and women entrepreneurs, igniting passion and innovation through tailored mentorship, customer experience consulting, community support, and a sprinkle of flair. I use my corporate experience to help women transform their dreams into reality.

Joy & Moxie is ...

  • a reminder of living well and being whole

  • encouragement for achieving our heart's desire

  • empowerment for intentionally designing our future

  • an affirmation that we are bold, beautiful, and impactful

  • the sharing of life's experiences and how we can learn and grow from them

If any of the above speaks to you loudly or even whispers quietly, join me on this journey where I'm:

  • Developing a community of women for women aimed at achieving our highest potential together, supporting and lifting one another along the way.

  • Designing handmade art and wearables to remind you to get going and get growing.

  • Delivering Empowerment Experiences to educate, enable, and encourage learning and growth.

I can't wait to get to know you! Reach out anytime!

Awards Won

  • Winner of CXPA's 2020 CX Impact Award (8:25 - 11:30 and 18:30 - 23:20), Customer Experience Professionals Association (CXPA), Oct 6, 2020

  • Winner of Three 2020 CX of M Industry Best Practices Awards: "Customer Feedback & Continuous Improvement," "Understanding the Customer," and "Individual Achievement in CXM," Michigan's Association of Customer Experience Professionals (CX of M), Apr 2020

Publications

Speaking Engagements

Written Words