ABOUT SERENA RILEY
"If you've ever felt like you were carrying too much, building too slowly, and dreaming too big — and somehow still not doing enough — you're in exactly the right place."
I'm Serena Riley — mother of three, co-owner of The Stacy Mansion, Customer Advocacy Program Operations and Technology Manager at Thomson Reuters, co-founder of EmpowerX, and the woman behind Joy & Moxie. I wear a lot of hats. I built most of them myself. And somewhere in the middle of all of it, I started dreaming about a village.
This is Joy & Moxie — the platform where I document all of it. The magic and the mess. The wins and the pivots. The full, unfiltered story of what it looks like to build something extraordinary while showing up fully in every other area of your life.
I'm a badass 20-year experience management leader, Certified Customer Experience Professional, published author, award-winning CX practitioner, wife, mom — and a dreamer who refuses to wait for permission. Every day I'm building toward something that has never existed before. And I'm bringing you along for the ride.
THE FOUR HATS
01
The corporate executive
20+ years designing human and customer experience programs. CCXP certified. CXPA 2020 CX Impact Award winner. Published author. Conference speaker. The credentials aren't the point — the belief behind them is: how you make people feel is the most powerful strategic lever any organization has.
02
The co-owner and experience builder
The Stacy Mansion is where theory becomes practice. As co-owner and event manager, I'm not advising on magical experiences from the outside — I'm inside, creating them. Every theme weekend, every event, every detail of how a woman feels when she walks through the door is my laboratory.
03
The co-founder
EmpowerX is the consultancy I'm building alongside my partner Sarah — where CX/HX strategy and growth marketing expertise become a resource for women building their dreams. Women supporting women isn't just a sentiment. It's a strategy.
04
The dreamer building the dream
Joy & Moxie is where I tell the truth about all of it — the ambition and the exhaustion, the clarity and the pivots, the moments of magic and the moments of doubt. If you're building something big while living a full life, this is where you'll find someone doing the same thing and refusing to stop.
A FEW THINGS WORTH KNOWING
Awards
CXPA 2020 CX Impact Award • Three CXM Industry Best Practices Awards • Certified Customer Experience Professional (CCXP)
Published & featured
Punk XL • Customer Experience 3 • CXPA Guide to CX Job Descriptions • Gartner Case Study • Clootrack CX Expert
Podcasts & speaking
100 Women for Lenawee • Inspiring Women in CX • Punk CX with Adrian Swinscoe • The CX Leader Podcast • CXPA Conference Speaker
THE DREAM THAT STARTED IT ALL
Paisley Lane is Mother Nature personified.
It's a fairy-like village full of natural beauty — lush greenery, wood, fieldstone, babbling brooks, little bridges, and stepping stones. A place like walking into a storybook — where you fully breathe and release tension you didn't know you were holding.
A place where kindness reigns, feminine strength is the currency, community replaces competition, and joy is not something you chase but something you simply are.
A place where we bloom, breathe, and belong.
This is Paisley Lane. It doesn't exist yet. But my daughter does. And that means it has to.
"I'm building Paisley Lane for my daughter Paisley, who is nine years old and still believes everything is possible."
I'm building it for my sons, Parker and Preston, who are watching their mother prove that it is. And I'm building it for every woman who forgot she was allowed to believe that too.
Parker is seventeen. He leaves for college in two years. Preston is fifteen and right in the thick of becoming. And Paisley is nine — still fully in the magic, still at the age where she believes everything her mother builds is real.
I refuse to let her be wrong about that.
COME BUILD WITH ME
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